Situations for China's construction machinery industry to enter the international market

The current development of the construction machinery industry in 2025 has improved compared to the overall situation at the end of 2024, but the overall situation is not ideal. In order to further promote the faster development of industry enterprises in 2025, strengthen their understanding of exports, broaden sales channels and market brands, based on a careful analysis of the current development status of construction machinery industry enterprises, this article mainly provides a brief analysis on how to explore international markets.

The rapid economic growth in China has effectively promoted the rapid development of the Chinese construction machinery market and industry,

In 2024, the total market volume of construction machinery in China will be 132 billion yuan (15.9 billion US dollars), following the United States, the European Union, and Japan Important markets.

In response to the above situation of China's construction machinery industry and product exports, the China Chamber of Commerce for Import and Export of Mechanical and Electrical Products and the China Construction Machinery Industry Association will form a unified opinion on how to organize enterprises to participate in international exhibitions in early 2023: strive to utilize the international market development funds of small and medium-sized enterprises, and jointly organize Chinese construction machinery enterprises to participate in international construction machinery exhibitions in the form of "China exhibition groups" by chambers of commerce and associations, so as to showcase China's construction machinery industry at international exhibitions, promote product exports, and achieve enterprise "going global" ”The association and chamber of commerce have agreed that the first step is to organize groups to participate in the three major exhibitions: BMW Construction Machinery Exhibition in Germany, Las Vegas Construction Machinery Exhibition in the United States, and Intermart Construction Machinery Exhibition in France

The three major exhibitions of construction machinery in the world have a grand scale, and Chinese construction machinery backbone XCMG Group and other enterprises have participated in them multiple times. However, due to the limited exhibition area of a single enterprise, the exhibition was overwhelmed. At the same time, due to the large footprint and high transportation costs of products, the participation effect of enterprises was limited. Using the "China Pavilion" as a platform, the exhibition will effectively promote the understanding and exchange between industry organizations in various countries, effectively promote business activities between enterprises, and receive attention from relevant government departments, forming China's advantages.